Ambassador
Ambassador Waleed Shamsid-Deen is an accomplished figure renowned for his remarkable contributions across various domains. Ambassador Waleed Shamsid-Deen was appointed as the Special Envoy for the Republic of Sierra Leone by His Excellency Julius Maada Bio, President of Sierra Leone, in December 2021. In this prestigious role, Ambassador Shamsid-Deen focuses on promoting trade and investment opportunities for Sierra Leone.
Beyond his diplomatic responsibilities, Ambassador Shamsid-Deen is a dynamic entrepreneur and the President/CEO of Supreme Foods Worldwide (SFW). SFW, a family-owned franchise company with real estate and restaurant holdings in the United States and Mexico, operates two popular brands: Supreme Fish Delight and Supreme Burger. With 15 franchise locations in Georgia, South Carolina, and Playa Del Carmen, SFW has garnered acclaim for its quality food offerings and customer experience.
Having excelled in his consultancy firm, Shamsid-Deen & Associates, for over two decades, Ambassador Shamsid-Deen has provided invaluable guidance to esteemed athletes, entertainers, entrepreneurs, and producers. His expertise lies in managing and safeguarding their personal business and philanthropic interests. Ambassador Shamsid-Deen has been instrumental in facilitating investments in real estate, restaurants, and the entertainment industry.
He has also taken the lead in leading academic and business delegations across several African and Middle Eastern nations. Most recently, Ambassador Waleed Shamsid-Deen has undertaken significant diplomatic efforts, leading delegations to key locations. Notably, he has visited Freetown, Sierra Leone, Dakar, Senegal, and Jeddah, Saudi Arabia, where he has actively engaged in negotiating bilateral trade agreements and fostering robust relationships between nations. These diplomatic initiatives aim to enhance economic cooperation, promote investment opportunities, and strengthen ties between the respective countries, thereby fostering mutual growth and development. Ambassador Shamsid-Deen’s efforts in these important diplomatic missions highlight his commitment to advancing trade and fostering international collaboration.